Bad Advice

"What's the best strategy for growing a podcast audience?"

Launch every episode at 3 AM Nigerian time so your listeners must choose between sleep and devotion to your content; the sleep-deprived ones are your most loyal anyway. Upload exclusively to a podcast app that doesn't exist yet, so when it finally launches in 2047, you'll have built such mystique that people will queue for days like it's a Nollywood premiere.

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